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QUOBEAUTY
× Shoppers Drug Mart
Confidential Category Review
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Dempsey × SDM · Confidential
Category Business Review

QUO Beauty
Category Review

SKU-level review of the QUO Beauty tools & sponges category at Shoppers Drug Mart. Built on NielsenIQ measurement and live POS / inventory data. Covers category context, portfolio performance, and SKU-level supply and demand signals.

Data Source
NielsenIQ Retail Measurement
Period
YTD · PE Feb 2025
Coverage
71 Core SKUs · Live POS
Prepared By
Dempsey Corporation
QUO BEAUTY
CATEGORY REVIEW
01 · Category Context

Category-wide decline across all markets

The cosmetic tools & sponges category is down double digits in every market measured. Dempsey is declining in line with the category, slightly ahead of the SDM benchmark.

SDM Category
-17.3%
$2.52M vs $3.05M · all brands
breakdown ›
SDM Category — total decline
-$526,972-17.3%
Dempsey Core-$379K72%
Dempsey Promotional-$67K13%
Transition SKUs-$38K7%
Other QUO Supplier-$24K5%
Other Brands-$19K4%
Dempsey is ~90% of the SDM category, so it carries most of the movement. Other Brands SDM data is limited.
NAT AC — All Canada
-15.9%
$3.64M vs $4.32M
breakdown ›
NAT AC — total decline
-$685,014-15.9%
Dempsey Core-$441K64%
Other Brands-$108K16%
Dempsey Promotional-$66K10%
Transition SKUs-$47K7%
Other QUO Supplier-$24K4%
Most of Dempsey's figure is deliberate delisting + UPC transition — active-range decline is far smaller (slide 3).
Core Dempsey
-14.2%
$2.28M vs $2.66M · +3.0pp vs SDM
Dempsey $ Share
90.4%
of total SDM category
YoY % change · by market
SDM Category — all brands-17.3%
NAT AC — all Canada-15.9%
Core Dempsey — SDM-14.2%
02 · Portfolio Distribution

71 core SKUs across five performance bands

How the portfolio splits today. Each band is defined by year-over-year % change. We walk through each from here.

71
Core SKUs
Strong Growth+25% or more vs year ago 12
Growing0% to +25% vs year ago 7
Stable0% to -20% — normal category band 17
Declining-20% to -70% · active SKUs 14
Delistend-of-life · discontinued / clearance 21
03 · Delist Impact on Net % Change

21 delist SKUs account for 9.7pp of the decline

Toggle to isolate the effect of end-of-life SKUs on the core portfolio's net % change.

-14.2%
71 core SKUs · $2.28M vs $2.66M YA
Delta from delist SKUs
+9.7pp
Delist SKU count
21
Delist SKU sales (YA → now)
$441K → $162K
QUO BEAUTY
CATEGORY REVIEW
04 · Where the Decline Sits

Where the decline sits by sub-category

Core Dempsey performance by sub-category. Toggle to remove the 21 delist SKUs and see the underlying trend on the active range.

Sub-Category SKUs % Change Net $ Change Contribution to -14.2%
Source: NielsenIQ Core Dempsey (SDM banner, YTD PE Feb). "% Change" is each sub-category's own year-over-year movement; "Contribution" is its share of the portfolio decline. Toggle removes the 16 end-of-life delist SKUs to show the active-range trend.
QUO BEAUTY
CATEGORY REVIEW
05 · Delist SKU List

21 SKUs for delist review

End-of-life SKUs in clearance, already delisted, or flagged for exit. Combined current sales: $162K vs $441K a year ago. Inventory columns show residual stock to clear — 3 SKUs still carry replenishment on order.

UPCDescriptionSub-Category$ Current$ Year Ago% ChgWkly POSWOHOn Order
WOH = weeks on hand · high WOH or open POs = inventory to clear before exit
06 · Growth SKUs

19 SKUs in growth · +$352K combined

Sorted by $ sales change. Expand each group to view SKUs.

UPCDescriptionSub-Category$ Year Ago$ Current$ Chg% Chg
UPCDescriptionSub-Category$ Year Ago$ Current$ Chg% Chg
QUO BEAUTY
CATEGORY REVIEW
07 · Declining SKUs

14 declining SKUs · 12 show a supply gap

12 SKUs decline in Nielsen but hold strong weekly POS velocity with replenishment on order — a supply gap, not demand loss. View these first. Click any row for the sourcing recommendation.

UPC Description Sub-Category $ YA $ Current $ Chg % Chg Wkly POS WOH On Order Read
Supply gap — protect & fill Demand decline — review WOH = weeks on hand · click any row to highlight
08 · Stable SKUs

17 stable SKUs · -$104K combined

Holding position. Flag column marks any SKU with high weeks on hand. Click any row for the sourcing recommendation.

UPC Description Sub-Category $ YA $ Current $ Chg % Chg Wkly POS WOH On Order Read
WOH = weeks on hand · sorted by $ change · click any row to highlight
QUO BEAUTY
CATEGORY REVIEW
09 · Excess Stock

9 SKUs · high weeks on hand, zero on order

Inventory exceeds velocity with no replenishment pending. Candidates for depth-of-distribution review.

UPCDescription$ YA$ Current$ ChgWkly POSWOHOn Order
QUO BEAUTY
CATEGORY REVIEW
10 · Additional Finding · UPC Transitions

Overview on Wedges performance — domestic to FOB transition

Four products moved from domestic to FOB supply, generating new UPCs. Nielsen treats old and new UPCs as separate SKUs — old codes appear to collapse (-87% to -97%) while new codes show no prior-year baseline. Combining each pair shows true performance; the live POS columns (on the new FOB UPC) indicate whether demand is intact.

Product $ YA $ Cur $ Chg $ % Units % Wkly POS WOH On Order Read
Cosmetic Wedges 16SWedges · old 5780083179 → new 5780028939 $66,415 $53,911 -$12,504 -18.8% -19.0% 659 82 34,104 Supply gap
Cosmetic Spades Sponges 32SSponge · old 5780083182 → new 5780028938 $71,741 $53,037 -$18,704 -26.1% -39.5% 284 97 15,504 Supply gap
Cosmetic Wedges 100SWedges · old 5780009773 → new 5780028936 $42,339 $45,932 +$3,592 +8.5% +10.3% 218 92 10,008 Supply gap
Round Makeup Sponge 12SSponge · old 5780083180 → new 5780028937 $53,805 $42,946 -$10,859 -20.2% -20.5% 548 65 25,032 Supply gap
Total · 4 productscombined old + new UPC $234,300 $195,826 -$38,474 -16.4% -21.6% 1,709 — 84,648
Source: NielsenIQ SDM banner; POS columns (Wkly POS, WOH, On Order) are on the new FOB UPC. Combined: $234,300 → $195,826 (-16.4%), units -21.6%. All four FOB UPCs show steady weekly POS with replenishment on order — consistent with a supply / transition-timing gap rather than lost demand.